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DATOM

Leverage data to create business value

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DATOM: Leverage data to create business value

Origin

This method is developed by Clement Levallois, Associate Professor at emlyon business school and Guillaume Lecuyer, Product Marketing Director at Visiativ Software.

A French version of the method is available -> here <- .

DATOM is a canvas-based method guiding managers to design business projects where data plays a key role in generating value for the end user. DATOM also ensures the project is in line with the strategic objectives of the organization.

DATOM is for you to use without restriction in modeling your own or other people's businesses. If you wish to use the DATOM in original or adapted form to sell it as a tool, you must contact the copyright holders, Clement Levallois and Guillaume Lecuyer, for permission.

Download all the canvas at once

📘 All canvas in pdf
📝 All canvas as powerpoint slides

DATOM in action: the business case "Gym Sports", solved.

This case has been used multiple times in business trainings. We thank all the participants for their inputs, which fed our thinking.

📘 Gym Sports case: all the canvas in pdf
📝 Gym Sports case: all the canvas in pptx

Download each canvas separately

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Canvas #1: Restating the strategic objectives of the organization
(download the pdf)
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Canvas #2 - Identifying the target user of the project
(download the pdf)
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Canvas #3.1 - Detailing the target user with an avatar (b2c version)
(download the pdf)
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Canvas #3.2 - Detailing the target user with an avatar (b2b version)
(download the pdf)
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Canvas #4 - Mapping the needs of the target user
(download the pdf)
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Canvas #5 - Ideation on potential data sources
(download the pdf)
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Canvas #6 - Detailing up to 3 data sources
(download the pdf)
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Canvas #7 - Brainstorming on data x target user needs
(download the pdf)
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Canvas #8 - Formalizing the value proposition
(download the pdf)
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Canvas #9 - Synthesis - in a visual format
(download the pdf)
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Canvas #10 - Synthesis - as a written memo
(download the pdf)

Get in touch!

Interested in this method? Suggestions? We'd love to hear from you! Send us an email at datom-method@protonmail.com or send comments directly here: